Nile Naturals

Client
Campaign: Nile Naturals
Services: Art Direction · Social Design · Motion
Year: 2025

Nile Naturals is an Egyptian handmade soap brand, sold to a feed rather than a shelf. The campaign runs across six still layouts and three vertical films on one warm, natural palette.

The stills change format constantly, a calendar, a weather panel, a picnic basket, a bundle picker, so each post has its own reason to stop the scroll while the palette keeps them all one brand.

Nile Naturals layout: hands holding a frankincense and chamomile soap bar and its box, with Arabic benefit callouts

Nile Naturals layout: a woman in a pink towel robe holding a phone, with lavender, goat milk and aloe vera bundles tagged around her

Nile Naturals layout: an October calendar pinned with polaroids of each soap variant, over falling autumn leaves

Nile Naturals layout: a wicker basket of six soap bars on a picnic blanket in the grass

Nile Naturals layout: a mug, a jade face roller and a shea butter and lavender soap taped to a calendar page

Nile Naturals layout: a weather-style panel matching each soap to a skin type, dry through oily, on a blue sky

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