JŌU

Client
Campaign: JŌU
Services: Art Direction · Key Visual · Social Design
Year: 2025

JŌU is a Japanese-inspired bubble tea brand, and its menu is already the campaign. Fusions, creamsofts, milk teas, snow lulus, each one a different color before it is a different drink.

So the key visuals do almost nothing else. Podiums, a clean backdrop, and a palette that shifts per range: blue water for the fusions, open sky for the milk teas, warm sand for the snow lulus.

JŌU fusions layout: mango and strawberry fusion cups topped with popping boba on ice podiums above water

JŌU creamsoft layout: brown sugar, strawberry and mango soft-serve cups on white podiums above the sea

JŌU milk tea layout: taro, matcha and brown sugar cups with tapioca pearls on white podiums against clouds

JŌU snow lulu layout: strawberry and mango slush cups on wooden podiums against a warm beige backdrop

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