Midea Egypt’s Harifat El Beit

Name: Midea Egypt’s Harifat El Beit
Channel: Mohamed Sayed
Description: Art direction and 2D execution for Midea Egypt’s Harifat El Beit campaign, a product demo film that walks through appliance features frame by frame.

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Client
Campaign: Midea Egypt’s Harifat El Beit
Services: Art Direction
Year: 2026

Harifat El Beit is a product demo, which is the least forgiving format there is. Every feature has to be legible in the seconds it holds the screen.

I art directed and built the whole thing in 2D, frame by frame, so each appliance feature gets its own beat instead of competing for one busy composition.

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