Volt Wheels

Volt Wheels is an electric golf cart brand. I came on as the designer and art director on their social media content, covering product posts, seasonal designs and offer campaigns.

The main challenge I had to solve was keeping the feed interesting when the product looks the same in every shot. The direction I set was to build each post around a familiar phone interface — a search bar, an AirDrop request, a chat thread, a reminder — so the design catches the eye first and the product is discovered inside it. For the seasonal posts I worked from the product itself instead: in the New Year design I shot the cart from above and used its own headlights to form the shape of a tree.

To hold it all together I set a layout system, a type hierarchy and a brand palette and kept them fixed across every post, so the feed reads as one brand even though each design looks different.

The content performed well for the brand and helped drive a strong increase in sales over a short period.