Toshiba 95th Anniversary

Name: Toshiba 95th Anniversary
Channel: Mohamed Sayed
Description: Art direction and 2D execution for Toshiba’s 95th anniversary campaign, a celebration spot built to carry ninety-five years of brand history in one film.

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Client
Campaign: Toshiba 95th Anniversary
Services: Art Direction
Year: 2026

Ninety-five years is a lot of history to fit into a commercial spot, and nostalgia was the obvious trap.

The film treats the anniversary as a present-tense brand moment instead: art directed and executed in 2D, with the number itself carrying the legacy so the storytelling doesn’t have to explain it.

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