Toshiba Mother’s Day

Name: Toshiba Mother’s Day
Channel: Mohamed Sayed
Description: An AI-generated Mother’s Day campaign for Toshiba in Egypt, art directed around warm family moments to carry a seasonal offer on home appliances.

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Client
Campaign: Toshiba Mother’s Day
Services: Art Direction · Ai Ad
Year: 2026
Agency: DLight Media

A seasonal appliance offer is a hard thing to make warm. This one leans on the occasion instead of the discount: family scenes first, product second, and the offer arriving once the film has earned it.

Fully AI-generated, art directed for the Egyptian market and cut to the pace of a Mother’s Day feed.

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